Safety Monitor Research Foundation (SMRF) privacy policy

(Updated March 2016.  This policy updates and overrides any pre-existing policies found on any SMRF’s web properties)

Your privacy

SMRF offers products and services that include our website and mobile applications (collectively, the “Services”). SMRF knows that you care about how your personal information is collected, used and shared so we take many steps to protect your privacy. This document (the “Privacy Policy”) sets forth our practices and policies with respect to our collection, use and sharing of personal information through your use of the Services. Your use of the Services constitutes acknowledgement that that you have read this Privacy Policy and accept its terms. Please do not use the Services if you do not want the Privacy Policy to apply to you.

What Information Does SMRF Collect?

Information You Provide to Us. In order to use certain Services or to access the full features of certain Services you may be required to register with us (and give us personal information such as your name and email address). You can choose not to provide us with such personal information, but then you will not be able to use or take advantage of some of the Services.

The information that you provide is also used to customise the content you see and to communicate with you about our Services and new products. If you provide personal information to us through one of our Services, we may use it for these purposes in connection with other Services; for example, if you provide your email address to us in connection with a SMRF product rating request Service you are giving us permission to use that email address in order to respond to your requests, advise you about other services, and so forth.

Information Collected Automatically. We receive and store certain types of information whenever you interact with the Services. SMRF automatically receives and records information on our server logs from your browser or mobile device, including your IP address or mobile location,cookie information, and the page or portion of the Services that you requested.

SMRF also automatically tracks users’ interactions with the Services. These interactions include product or brand searches or scans, user-submitted content contributions (e.g., recommendations/avoids or comments), social media activity (e.g. shares/likes) or e-commerce activity (e.g., additions to shopping carts and checkouts). SMRF uses these data to personalize our Services for you.

We have implemented Google Analytics features based on Display Advertising (Google Analytics Demographics and Interest Reporting). You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings or NAI’s consumer opt-out. In addition, you can use the Google Analytics Opt-Out Browser Add-on to disable tracking by Google Analytics. We will use the data provided by Google Analytics Demographics and Interest Reporting to develop the site and content around our users’ interests. Any other use of automatically collected information occurs only in aggregate form. Automatically collected and aggregated data enables SMRF to understand how users are accessing and using the Services so that we can improve them and focus our efforts on popular features.

Does SMRF collect information from children? 

SMRF web properties are not intended for use by children under 17 years of age.SMRF does not knowingly collect personal information from children under 17. If you are under 17, please do not send any information about yourself to SMRF, including your name, address, telephone number or e-mail address. In the event that SMRF learns that SMRF has collected personal information from a child under age 17 without verification of parental consent, SMRF will delete that information. If you believe that SMRF might have any information from or about a child under 17, please write to us at

Will SMRF Share the Information it collects?

SMRF does not rent, sell, or share the information you provide, such as name and email address, with other companies for any purpose.While we do not rent, share, or sell the information you provide to advertisers, we may utilize the information within our systems to customize the delivery of marketing content or product promotions that will be of greatest relevance, value, and interest to you.

Information Collected Automatically. SMRF may share aggregate, automatically collected information with others to help improve the Services and third party services and products. SMRF is able to provide product safety ratings free to consumers through the site. We use Contractors. SMRF may contract with other companies (e.g., for data analysis, email services or other specialties) to perform tasks on our behalf. We may need (and you are authorizing us) to share your information, including personal information, with them for the limited purpose of allowing us to fulfil these tasks. We bind these contractors to agreements that prohibit them from using or disclosing any information they receive from SMRF for any purposes except the ones they are hired to provide to us.

Legal Compliance. SMRF reserves the right to disclose your personal information when we believe in good faith that release is necessary to (1) comply with the law; (2) enforce or apply our conditions of use and other agreements; or (3) protect the rights, property or safety of SMRF, our employees, our users, or others.

Business Transfers. If a third party acquires SMRF or SMRF goes out of business, information would be one of the assets that could be transferred to or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of SMRF may continue to use all information, including personal information, as long as it does so only as set forth in this Privacy Policy.

Can I Access or Change My Information?

As a registered user, we will provide you with a password-protected personal account, where you can maintain your profile. It is your responsibility to select an appropriate password for this account, to change it regularly and to ensure that your password is not disclosed to others.

How Do You Use Cookies and Similar Tools?

SMRF uses cookies and similar tools to track session data and allow us to personalize your experience of the Services. We do not use cookies or other tools to collect or reveal personal information to SMRF. Most browsers have an option for turning off the cookie feature, or erasing existing cookies. If you elect to turn off cookies, SMRF will not be able to store cookies on your system or collect information from them. As a result, you will not be able to use the personalized features of the Services that depend on cookies and the information they contain.

Some of our advertisers may use cookies in the content they provide for publication within the SMRF Services, as may the owners of websites or other services where our Services are available. SMRF has no access to or control over the use of cookies by any advertisers or owners of third-party websites or other services.

Other Sites and Services

The Services may contain links or otherwise make it possible for you to access other websites and services. These other sites and services are not owned or controlled by SMRF. We are not responsible for the privacy practices or content of such other sites or services.

Country-Specific Restrictions

The Services are hosted by SMRF from India. If you provide personal information to us, it may be transferred to and processed on computers in India and other countries. If you provide personal information to us, you hereby consent to this information being transferred to India or outside of your country, even if the laws in your country have restrictions on these types of transfers. Your provision of personal information to us will be handled in accordance with this Privacy Policy. Your provision of personal information to us through the Site means that you agree to the terms of this Privacy Policy.

What if You Change the Privacy Policy?

This Privacy Policy is a living document. SMRF may amend the Privacy Policy as we add new features to the Services, or as the law or circumstances change. Accordingly, we reserve the right to modify this Privacy Policy at any time. If we make material changes to the Privacy Policy we will post those changes here and other places we deem appropriate so that you are aware of the changes.

Questions or Concerns

If you have questions about this Privacy Policy, please contact us at